Vibe work | Generalist World

Hello and welcome! Today I want to explore a work trend I can’t unsee.

The story begins late last week. I’m sipping a morning coffee when I see something called “Vibe Marketing” was gaining traction on socials. My interest piqued. And then some dots connected. And by the end of my coffee, I was like, oh yeah. This is the direction. Obviously.

Because first came vibe coding. Now comes vibe marketing. Next ‘vibe ___’ will come for sales, customer support, product…

It all leads to one single point: vibe work. Humans + AI working together. And, dare I say… making work fun. Vibes.

I still find it kind of wild that people now build entire careers by:

• understanding taste, feelings and culture (not just ‘hard’ skills)

• being the bridge across different domains, technical languages, and ideas

• having multiple income streams & creative outlets. These act as insurance for when the traditional career path fails.

• using AI to do the stuff they don’t like, to make time to do the stuff they do like

Wherever you stand on the AI optimism / pessimism scale, one thing is for sure..

We’re on the AI train. And as far as I can see, there’s no stops off for a while. So we could cower in fear. Or we do what generalists do best: think 3 steps ahead. Take in the big picture. Draw a deep breathe. And solve problems.

Generalist friends, today let’s talk about: vibe work.

Screenshot your fave part and tag me on linkedin → Milly

Vibe work, defined(ish)

The cool thing about being early to trending movements is you get to write the definition. Here’s mine: