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This generalist is fixing healthcare's biggest problems... with brain science?!

Listen now (25 mins)

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The feeling when I see a generalist finally nail their positioning

Episode 8 Nbc GIF by America's Got Talent

Imagine you're in an interview, or a networking event, or negotiating a high-stakes pay rise. Do you flinch when someone asks: so tell me about yourself?

Do you know what makes you INCREDIBLE? Can you talk about these things in a clear, concise way?

If you're shrinking in your seat, DON'T WORRY! I've been there too. For yearssssss in fact. I either a) diluted my value or b) squeezed myself into a box (and shudder to think how much I underpriced myself).

The Positioning Guidebook has helped 100’s of folks with non-linear paths learn how to position themselves as high-value.

Roxana Seifer is a healthcare transformation specialist, organisational design expert, and strategic HR professional currently working in workforce transformation for the NHS. Previously, she spent nearly a decade in various healthcare roles including finance, program management, and mental health initiatives. Her work has ranged from implementing digital health solutions to leading culture change programs to developing leadership training across healthcare systems. Rox is also pursuing a Master's in Organizational Design and Development through an apprenticeship program, allowing her to apply academic learning directly to workplace challenges.

What you'll learn:

  • How to create your own role by raising your hand for interesting projects and linking development needs to work assignments

  • Why moving from "driver" to "navigator" mindset helps generalists thrive in uncertain environments

  • How to use energy audits to make better career decisions about people, projects, and opportunities

  • Why healthcare as a "red thread" helps explain diverse career moves from neuroscience to finance to HR

  • How to leverage apprenticeship programs to gain qualifications while solving real workplace problems

  • Why systemic thinking from neuroscience applies to organisational change and resistance patterns

  • How to network effectively by saying yes to community events and following up immediately

  • Why entrepreneurship will surge as traditional hiring becomes more difficult and impersonal

Some takeaways:

Build spiral careers, not linear ones. Rox's journey from neuroscience to NHS finance to program management to strategic HR might look scattered, but each role built on the previous one. Her current work in organisational psychology connects back to her original neuroscience background, showing how diverse experiences can create unique value when you find the connecting thread.

Craft roles by linking personal development to business needs. Instead of waiting for perfect job descriptions, Rox uses her apprenticeship assignments as opportunities to take on new projects at work. When she needs to meet a specific competency, she volunteers for related work that benefits both her learning and her organisation's goals.

Use energy audits to guide career decisions. After meetings or interactions, Rox asks herself: "Do I feel energised or drained?" This simple check helps her identify what work and people align with her strengths. If she's procrastinating on something, she considers whether it's complexity or just a poor fit for her skills and interests.

Position yourself as a bridge between technical and human systems. Rox's background in neuroscience gives her unique insight into why people resist change in organisations. She applies concepts like mirror neurons and behavioural psychology to help teams adopt new technologies and processes more effectively.

Healthcare technology needs systemic solutions, not just personal responsibility apps. Most mental health tech focuses on individual wellness apps for mild conditions. Rox predicts the next wave will tackle serious mental health issues by integrating across employment, housing, finances, and other life factors that affect wellbeing.

Community membership accelerates professional identity formation. Joining Generalist World helped Rox articulate her value proposition better. Instead of chronologically listing her roles, she now introduces herself as "a generalist with healthcare as my red thread," which makes her diverse background feel intentional and valuable.

Start with genuine pain points when implementing healthcare innovation. Successful pilots are common, but scaling requires finding problems that people care enough about to actually pay for and get staff on board with. The key is identifying issues that cause enough friction to motivate real change.

Mass layoffs will drive an entrepreneurship wave. The dehumanising nature of current job searches, combined with widespread layoffs, will push more people to create their own opportunities. This shift will particularly benefit generalists who can adapt quickly to new business models and market needs.

Partnership between technology and healthcare systems creates the biggest impact. Rather than building solutions in isolation, the future belongs to teams that understand both innovative technology and complex healthcare implementation. This requires bridging the gap between what's technically possible and what's organisationally feasible within existing systems.

Where to find Roxana

Where to find Milly

Generalist World resources:

🙏 Special thanks to our podcast producer James McKinven! (get in touch for all your podcast needs, he’s really great!)

📍I live, work and build from the Scottish highlands

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