5 Laws of Atomic Influence ⎸ Milly Tamati

Today you'll learn exactly how to create it

Hiya 👋 No matter your job, industry, or passion... every professional will have a digital presence to some degree. But not all digital presence is made equal.

When you make developing your influence a part of your career-flow, you'll unlock more opportunity, land better jobs, build a more robust network, do meaningful work, & make more money.

And when you figure out how to leverage it? That my friend, is atomic influence.

By the end of this essay, you’ll learn:

  • why reputation is the new real estate

  • how to develop your Operating Influence Rhyhm (OIR)

  • how to make helpfulness your superpower

  • why integrity is everything

  • how to build trust and disrupt

I welcome you to screenshot your fave bits & share them on LinkedIn (tag @generalistworld so I can say hi!)

As always, can’t wait to hear what you think.

Milly 👋 

When I say 'personal brand' you say..

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There’s a new asset class emerging. Atomic influence is one of the most powerful assets you can control. But because it’s relatively so new, we don’t have a great grasp on how to leverage it.

Atomic influence is the pinnacle of modern presence. It’s when, for the people in your sphere of influence, you appear to be everywhere, all at once. It means for the people who matter most to you, you remain top of mind. In this essay, I’ll walk you through how to do this in a calm, sustainable way.

Up until now, you might think of digital presence as ‘audience’. Someone with an enormous audience like Mr Beast, but this is at the extreme end of the influence spectrum, and isn’t what we’ll explore today.

My thesis is that everyone will have a digital presence, and those who integrate it into their workflows will experience enhanced employability, more opportunities and a more robust network. Those who leverage it, will develop an Atomic Influence.

Atomic influence is the 2024 version of having a seat at the table.

But I’m also not talking about ‘personal brand’ here. I see atomic influence as the natural evolution of personal brand (but don’t worry, we’ll leave the icky bits behind).

In this essay I’ll argue:

  • why reputation is the new real estate

  • how to develop your Operating Influence Rhtyhm (OIR)

  • how to make helpfulness your superpower

  • why integrity is everything

  • and why disrupting shouldn’t be feared

Let’s go!

1. The Reputation Marketplace

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